Financial advice that feels like a conversation, not a sales pitch.

I'm Ryan Kingsley, an Independent Financial Adviser in London. I help you make sense of pensions, investments and tax, then build a clear plan around the life you actually want. Whether you're time-poor or knowledge-poor, I handle the planning so you can get on with living.

No upfront feesWhole of marketFCA regulatedChartered Associate (LIBF)
Ryan Kingsley, Independent Financial Adviser
Ryan Kingsley
Independent Financial Adviser, London
Chartered Associate LIBF Protection Advice LIBF
As featured in and affiliated with
Metro UK Millennial Money UK Savvy Wallet That Money Show Navan PensionBee Bank of England
Life-stage planning

Every chapter deserves
a plan built for it.

Your 20s look nothing like your 50s. Good planning anticipates every major life event and makes sure you're ready for each one before it arrives.

20s
Building foundations
  • Emergency fund strategy
  • First ISA and investments
  • Starting your pension early
  • Income protection
  • Mortgage readiness
30s
Growing commitments
  • Buying a home
  • Life and critical illness cover
  • Family financial security
  • Pension consolidation
  • Tax-efficient investing
40s
Peak earning years
  • Maximising pensions
  • ISA and investment portfolios
  • School and university fees
  • Business owner planning
  • Inheritance tax review
50s
Pre-retirement
  • Retirement cashflow modelling
  • Drawdown vs annuity
  • Estate and trust structures
  • Reducing tax on exit
  • Portfolio de-risking
60s+
Retirement and legacy
  • Sustainable income
  • State pension timing
  • Lasting Power of Attorney
  • Gifting and IHT
  • Protecting family wealth
What I do

Everything joined up,
nothing left to chance.

As a whole-of-market independent adviser, I have no allegiances to any provider. Every recommendation is purely what is right for you.

Most impactful

Cashflow financial modelling

See your entire financial future mapped out year by year: income, expenditure, growth, tax and inflation. It answers "Can I afford to retire at 57?" with real numbers, not guesses. We model multiple scenarios so every major decision comes with total confidence.

Investment advice

Tailored portfolios built around your risk profile, time horizon and goals. ISAs, GIAs, offshore bonds, the right wrapper for you, not the one that pays commission.

Pension planning

Consolidating old pensions, maximising contributions, navigating allowances, and modelling exactly when you can stop working.

Protection and insurance

Life cover, critical illness and income protection, set up correctly in trust so the right people receive the money quickly and free of inheritance tax.

Estate and inheritance

Wills, trusts, Lasting Power of Attorney and strategic gifting to reduce the 40% inheritance tax bill and ensure your wealth passes exactly as you intend.

Business owner planning

The most tax-efficient way to extract wealth from your company: director pension contributions, dividends vs salary, Relevant Life policies and Business Property Relief for IHT.

Mortgage advice

As a CeMAP qualified mortgage broker, I advise on the right mortgage structure alongside your wider financial plan, never in isolation.

Why people choose an IFA

You're brilliant at what you do.
Let me be brilliant at this.

Most people don't lack ambition, they lack time and the technical knowledge to navigate an increasingly complex financial world. That's exactly where I come in.

Your dedicated accountability partnerI hold you to your goals, keep your plan on track, and make sure nothing slips through the cracks.
I stay current so you don't have toTax rules, pension legislation, markets. I track every change and update your plan before it affects you.
Cost-effective and tax-efficientI make every pound work as hard as possible, minimising tax, cutting wasteful charges, maximising what you keep.
Peace of mind, not just a planKnowing your finances are looked after by someone who genuinely cares has a value you can't put on a spreadsheet.
Cashflow modelling

See your financial future in numbers, not guesses.

The single most powerful thing I do. A cashflow model maps your whole financial life year by year, income, expenditure, growth, tax and inflation, and answers the question that keeps people up at night: "will I be ok?"

I've built a free, simplified version you can try right now. Move the sliders, see your projection to age 100, and get a feel for what proper planning looks like.

Try the free cashflow tool → Or book a real one with me
Your wealth, mapped to age 100
Why a spreadsheet isn't enough

Life doesn't follow a straight line.
Your plan needs to be ready for every bend.

The tool above shows a clean projection. Real life is messier, and that's exactly why professional cashflow planning exists. Here's what a real plan accounts for that a calculator never can.

The unexpected always happens

A boiler replacement. A career break. A parent who needs care. Redundancy at 52. These aren't edge cases, they're life. A robust plan stress-tests your finances before they happen.

Ad-hoc expenses erode more than you think

A new car every 8 years. Kitchen renovation. Weddings. University costs. Each feels manageable alone, but modelled across a lifetime they shift when you can retire.

Inflation quietly destroys purchasing power

£2,000 a month today buys considerably less in 20 years. Real cashflow planning adjusts every figure for inflation, so the numbers reflect what your money will actually buy.

Downsizing is a plan, not a fallback

Done strategically, downsizing can be a powerful wealth event. Done reactively under pressure, it rarely goes well. We build it in as an intentional decision.

Later life costs are underestimated

Residential care in England averages £800 to £1,200 per week. Most people have no plan for it. A proper model projects your likely care needs and protects your estate.

The State Pension changes everything

The full new State Pension is worth over £230,000 as an annuity. Knowing when to take it, defer it, and bridge the gap can be worth tens of thousands.

This is the 5% you can do yourself. The other 95% is where I come in.

I build detailed, year-by-year projections using professional software, modelling every major life event, stress-testing against market crashes, planning for care costs, and showing you the exact impact of every decision. Then I review it with you every year as life changes.

Book a free consultation →
Never had a financial adviser?

It's simpler than you think.
And worth more than you expect.

Most people put it off because it feels complicated, expensive, or only for the wealthy. None of that is true.

I only charge when I deliver value

The initial consultation is completely free. I charge only when advice is implemented, typically around 1.5% of assets managed. No minimum term, no exit penalties, no hidden costs.

Independently verified and regulated

Verify me on the FCA Register and confirm my Statement of Professional Standing on the LIBF website. I also hold Chartered Associate status with the LIBF (London Institute of Banking & Finance), a mark of professional standing held by only a minority of advisers.

Whole of market, zero conflicts

I'm not tied to any provider, fund or product. I search the entire market to find what genuinely suits you. A restricted adviser can only recommend from a limited panel. I have no such limits.

One plan that sees everything

Your pension, investments, tax, insurance, mortgage and estate don't exist in isolation. I join them into one cohesive plan so decisions in one area don't create problems in another.

Plain English, no jargon

I create financial content for hundreds of thousands of people online. I know how to explain complex topics clearly, and I'll never leave you feeling talked down to or confused.

It's never too early, or too late

You don't need to be wealthy to benefit from advice. Getting the right structure in your 20s or 30s can be worth tens of thousands over a lifetime.

Ryan Kingsley
Chartered Associate LIBF Protection Advice LIBF
About Ryan

Optimise for trust,
not revenue.

I'm Ryan Kingsley, an Independent Financial Adviser and mortgage broker based in London, with over a decade in financial services. I grew up in Croydon, South London, raised by my mum in a close-knit family of five. That background shapes everything about how I work.

I didn't take the traditional route, no university, no smooth start. But I found finance in my early 20s and quickly understood that the real value of money isn't just earning it. It's making it work for you, your goals, and the people you love.

I also create educational financial content on YouTube, TikTok and Instagram, and I meet regularly with the Bank of England to help enhance financial awareness. I've been featured in Metro UK, Millennial Money, Savvy Wallet and more.

Outside work, I'm a street food explorer, a science fiction fan and aspiring novelist, and I spent 12 years in kickboxing, which taught me everything I know about discipline and focus.

AdvDipFACeMAPCertLTCPChartered Associate LIBFFCA RegulatedAward in Protection Advice
Book a free consultation
Common questions

What people ask before they book.

What does an independent financial adviser actually do? +

An IFA looks at your entire financial situation, income, assets, debts, goals, family, tax position, and builds a joined-up plan. Unlike a bank or tied adviser, I have no product to sell you. I search the whole market, recommend only what's right for you, help you implement it, and review it as your life changes.

How much do you charge? +

The initial consultation is completely free. I only charge when I provide a recommendation and you choose to implement it. My typical initial fee is around 1.5% of assets to be managed, with an ongoing advisory fee of 0.5 to 0.75% depending on the service. No minimum term, no exit penalties, no hidden costs.

I'm busy and don't have time to manage my finances. Can you handle everything? +

That's exactly why most people come to me. You don't need to become a financial expert, that's my job. I monitor your plan, track regulatory changes, rebalance where needed, and only contact you when something needs your attention. You stay in control without having to do the work.

I'm in my 30s and not wealthy. Is advice worth it? +

Absolutely. In fact, the earlier you get proper advice, the more it's worth. Getting the right pension structure, tax wrappers and protection in place in your 30s can compound over decades. You don't need to be wealthy, you need a plan. That's exactly what we build together.

How is "Chartered" different to just "qualified"? +

Chartered status is a mark of professional standing awarded by a chartered professional body. It requires advanced qualifications, significant experience and ongoing professional development well beyond the basic FCA requirements, and it's held by only a minority of advisers. It reflects a public commitment to high standards, ethics and continuing learning.

How do I know you're legitimate and not a scammer? +

A very fair question, and an important one to ask of any financial adviser. You can verify me directly on the FCA Register and confirm my Statement of Professional Standing on the LIBF website. Both are free and publicly accessible.

What happens in the first consultation? +

A relaxed, no-obligation conversation, usually 45 to 60 minutes via video or phone. I listen to your situation, goals and concerns. I tell you honestly whether and how I can help. No pitch, no pressure, nothing to pay. You'll leave knowing exactly where you stand and what your options are.

Ready when you are

Let's have a conversation
about your money.

It's free, it's friendly, and there's genuinely no pressure. At the very least, you'll leave with more clarity than you arrived with.

Book your free consultation

FCA regulated, Chartered Associate (LIBF), Independent, No upfront fees, London based

Truly whole-of-market advice

Advice you can trust,
backed by a guarantee.

My advice is delivered through Hirschle Hughes Financial Services, an Appointed Representative of New Leaf Distribution, a prominent UK financial advisory network. That connection gives my clients something most advisers can't offer.

Full Advice GuaranteeNew Leaf Distribution backs its advice with a satisfaction guarantee, giving you genuine peace of mind.
The whole market, no limitsI'm not tied to any provider or product. Every recommendation is drawn from the entire market and chosen purely for you.
Properly regulatedAuthorised and regulated through the FCA, so you always know exactly who you're dealing with and where you stand.
Advice partner
Regulated network